Business Model of Re-Book.Com Essays

Business Model of Re-Book.Com Essays Business Model of Re-Book.Com Essay Business Model of Re-Book.Com Essay RE-BOOK. COM BUSINESS PLAN 2013 l. EXECUTIVE SUMMARY INSERT COMPANY LOGO HERE Introduction Re-Book. Com is an online book trading network for students at universities in Asia. Students can find English books they need on the website and trade them or buy them from other members or from the company. The website will sell advertising on the website and charge transaction fees to students seeking trades. Mission Statement Re-Book. Com provides Koreas university students with a convenient and simple way to get English and other foreign-language textbooks and materials for study by onnecting customers and providing high quality service. Re-Book. Com will always serve the customer first and will always use the latest technology to provide better service to members. The managers of Re-Book. Com conduct all business with integrity for profit and enjoyment. Market Success Re-Book. Com provides a unique business model that will ensure its success in this market. No other company has tapped into this market yet, and Re-Book. Com will make solid connections quickly with suppliers and members so that other companies cannot successfully copy the business model. Within 5 years, Re-Book. Com will have more than 10 representatives serving Korean members, as well as branch websites and representatives in China, Taiwan, Thailand and Japan. II. BUSINESS MODEL Why Re-B00k? The number of courses being taught in English is increasing rapidly in Koreas universities, and many courses taught in Korean are using English textbooks at the graduate and undergraduate levels. Imported American and other foreign textbooks often cost 2-3 times more than textbooks published in Korea. Thus, unless a student plans to keep the textbook, the price becomes a burden. Re-Book. Com will be a low prices. How does it work? Students and professors can trade textbooks at Re-Book. Com. They can logon to the website, and then search by title, subject or author the book they need. If they find a book they want, then they post a purchase request. When the book seller sees the purchase request, they can make the sale online via Re-Books affiliated online payment system for a small commission or they can pay a small fee to Re-Book to get the contact information of the potential buyer. Where does revenue come from? Re-Book gets revenue in 3 ways: 1 . ommissions from sales made through our affiliated online payment agency the agency charges 10% commission on all sales, and we split that commission. 2. fees for contact information 250 won info use fee for one transaction through our cellphone payment program 3. one-week unlimited contact information access fee 2000 won through our cellphone payment program 4. nline advertising on our website sponsors pay for flowing advertising in 10 windows on the home page and 4 windows on each separate page, window prices vary from 50,000 to 200,000 monthly, capacity is up to 80 advertisers 5. Book sales Re-Book. Com will get an archive of current and other used textbooks and academic articles from sources and members and make these available for sale to members. Markups will typically run in the 2,000 † 7,000 Won range but may be higher for higher priced items. What makes Re-Book. Com Special? Re-Book. Com is easy to navigate and user-friendly. Members can gain free membership and have different choices for payment INSERT DIAGRAM OF BUSINESS MODEL HERE INSERT SAMPLE PICTURE OF HOMEPAGE HERE Ill. ORGANIZATION Re-Book. Com will be started by the president, director of marketing, inventory manager and technical advisor. As web services will be outsourced and multiple representatives are not yet needed to begin development of this business project, this small staff of directors will be able to successfully run the business operations. President oversees all business matters, controls budget and allocates all funds, manages operations, works with publishers, business development Director of finds new sponsorship, represents the company at expos and universities, sets prices, manages major client issues Inventory Manager keeps track of inventory databases, manages all documentation and delivery of company inventory, manages ustomer issues Technical Advisor not a regular staff member, offers advice on website upgrades and technical enhancements, performs a weekly check of the website for spam, errors and virus issues INSERT ORGANIZATION CHART HERE V. MARKETING PLAN Marketing Mix Product: Re-Book. Com website allows Korean students and scholars to find and purchase used textbooks and academic articles in English very easily for a low price. The website also allows owners of these textbooks and materials to list the items for free and sell them for a small fee. Price: competitive prices on books, standardized at

Principles of Plain English

Principles of Plain English Principles of Plain English Principles of Plain English By Mark Nichol Perspicuous written communication is fundamental in every aspect of human interaction or should I say, â€Å"Clear writing is important whenever people interact†? If I support the triumph of plain English over byzantine jargon and sesquipedalianism, I should. But rather than explain what plain English is, I’ll state what it isn’t: It isn’t all about short sentences. It isn’t all about single-syllable words. It isn’t elimination of elaboration at the expense of erudition. (I mean, it isn’t dumbing down.) Here are five areas in which plain English is, fortunately, making inroads: Business Remember when you saw a delivery truck or a repair van and could tell which products or services it carried or facilitated? That’s still often the case, especially with known brands, but how many times have you read text printed on such a vehicle and scratched your head, wondering, â€Å"What business is that business in?† Freight companies used to do â€Å"trucking,† then they provided â€Å"delivery solutions†; now, they’re all about â€Å"logistics.† But they’re still in the business of moving things from point A to point B. Many vehicles, however, especially those in the fleets of high-tech companies, either don’t offer any information other than the company name and a phone number (and perhaps a URL), or the van is labeled with meaningless phrases about â€Å"solutions† and â€Å"logistics.† Don’t these companies want potential customers and clients to know what they offer? Stationary corporate communications, including Web site copy, press releases, and mission statements, frequently fail to enlighten the target audience as well. Some companies, though, make an effort to deliver their messages with simple, straightforward language. Government Federal, state, and local government agencies have long been notorious for obfuscating official documents: In their efforts to project an air of authority (in more than one sense of the word), many government employees have produced reams of often impenetrable prose. Fortunately, the federal Plain Writing Act and two subsequent executive orders require government-issued publications to be written in simple, easy-to-understand English. Law It’s a cynical sentiment that the notorious density of legal documents is calculated to perpetuate the need for lawyers, but it’s hard to avoid feeling that way when confronted with an oxymoronically named brief or a contract that’s anything but contracted. Some attorneys will argue that legal writing requires precision and specificity of language, but that is a poor defense of gratuitously complex language employed when the supposed intent is to make the subject matter as transparent as possible. Many lawyers, however, now opt to write in simple sentences and avoid legal jargon. Law Enforcement You’ve seen it time and time again: The chief of police, or a spokesperson, drones on about how an investigation was carried out or how a crisis is being handled. Attempting to appear official and in control of the situation, the speaker overwhelms listeners with jarring jargon and multisyllabic meanderings. Police reports, similarly, often stiffly, obscurely relate simple sequences of events in a style that complicates rather than communicates. Now, fortunately, law enforcement agencies are turning to resources like the handbook Plain English for Cops to help personnel write simple, clear accounts. Academia and Scholarship Many academics, including those who write for popular audiences, write clearly and well, but just as many more seem to try to outdo their colleagues in trying to write journal articles and other scholarly documents in a style as bafflingly complicated and convoluted as possible and in doing so, are poor role models for younger professors, graduate assistants, and other students who read their research. As with other authority figures, researchers in the natural sciences and the social sciences alike often seem to below that dense prose enhances their expertise. Rationales for Rational Writing Bryan Garner, the dean of clear writing (and author of the authoritative yet coherent guidebook Garner’s Modern American Usage), offers these four motivations for writers to favor simple writing: 1. Writers of complex prose risk confusing themselves as well as others. 2. Reading complex prose is more time-consuming than reading plain English. 3. Writing plain English is hard work, and thus, if writers feel that they must labor to succeed in their efforts, clear writing is a well-earned achievement. 4. Clarity is the primary goal of writing. Again, these arguments should not discourage eloquence, and I admit that I sometimes indulge in overwrought writing (usually, for I hope is humorous effect). But join me in trying these tips: 1. Ask yourself whether curt, clear Anglo-Saxon vocabulary might be more suitable than Latinate language in any given passage. 2. Don’t avoid subordinate clauses or parenthetical phrases, but keep them to a minimum, and keep each one succinct. 3. Monitor your musings for redundancy and other enemies of conciseness. 4. Consider your audience when determining the degree of formality you will adopt in a given piece of writing. 5. Be cautious about incorporating jargon. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! 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